Website redesign for Singapore's largest flying machine competition in accordance to DSO's 50th Anniversary
SAFMC is Singapore’s largest flying machine competition, jointly organised by the Defence Science Organisation (DSO) and Singapore Science Center, with support from the Ministry of Defence (MINDEF). Attracting over 1000 participants a year, students across the region are tasked with constructing a flying machine to fulfil a specified objective, according to their respective categories. In accordance to DSO 50th Anniversary in 2022, Bonsey Jaden x Motion were commissioned to redesign the platform. As this is a recurring event that happens yearly, the website is designed and developed to be fully editable via CMS system for ease of update.
BRANDING A PLATFORM FROM 2 JOINT BRANDS
As SAFMC is a join collaboration between DSO and Science Centre, the challenge lies in injecting 2 institution's personalities into one synonimous platform. A combination of electric cool blue and warm yellow were chosen as colour representing the two organisation, with a mix of gradient tints to add more depths and colours, giving the platform a youthful look. The design also compliments SAFMC's vintage logo that was irreplaceable.
A PLACE FOR COUNTDOWN
The homepage needs to sustain the excitement and keep providing updates in preparation for the big opening. A counter countdown was designed to occupy above the fold.
A PLACE FOR EVERY CATEGORY
The Singapore Amazing Flying Machine Competition challenges participants to transform their creative ideas into real flying machines, ranging from paper planes and unpowered gliders, to semi-autonomous and autonomous, as well as completely unconventional flying machines.
DESIGN-INSPIRED ICONOGRAPHY
Every category icons were hand-picked and designed to sync with the overall design approach
FEATURING CHAMPIONS AND RECORD-BREAKING HISTORY
Previously hosted only list of names and numbers, the new Hall of Fame page now visually host all the record breakers and winners from the past seasons.
BUILT TO LAST
As this is a recurring event that happens yearly, the SAFMC website was carefully designed and developed to be fully editable via CMS system for ease of update.
