For The Everyday Man

In building its brand, we developed a sleek identity for Shaves2U that lives up to its promise of no-frills shaving. Just as women are defying unrealistic beauty standards portrayed in the media, men too can define their own expression of masculinity. “The everyday man is man enough” became Shave2U’s driving brand strategy as we built out both their visual identity and their core brand elements across packaging, digital, and communications.