About

Iain has more than 20 years of integrated marketing and sales experience covering the UK, Ireland, the Middle East and Asia Pacific. With a range of both client and agency-side experience, Iain has managed clients including, British Airways, Qantas, Pan Pacific Hotels, AHC, Dole, Ford and Land Rover; and worked for AIA and The Emirates Group, directing global campaigns for Emirates Airline, Emirates Skywards loyalty programme, Emirates Flight Training Academy and both Pilot and Crew recruitment. He has extensive on- and offline experience across a wide range of industries and now Heads Operations for Bonsey Jaden, managing the efficiencies and optimisation of agency processes and teams across 6 markets.

Julie is one of the rare breed of finance professionals who not only lives and breathes numbers but is also deeply passionate about the creative work the agency produces. Prior to Bonsey Jaden, she's spent 7.5 years in Grey Singapore and Jakarta where she groomed her finance team to be one of the best practice teams in the AMEA region. A firm believer in being an explorer in life, she left network agency life to help build scalability in a high growth independent agency. She's incredibly excited to help shepherd Bonsey Jaden into the next phase of growth.

Don't let his 20+ years working in tech fool you — at heart, Toby is still a young soul who loves video games and has a hobby of having hobbies. When he's not exploring the randomly generated dungeons in his favourite games, he's passionately finding creative and technical solutions to challenges, and not once will he ask you "did you restart your computer?"*.

*Unless it's obvious you have to.

Irene is a hybrid of creative thinker, strategic planner, and hands-on designer. Full of new ideas, this lioness is driven by the desire to express every brand’s ultimate potential. Having worked across diverse industries and companies—including large, award-winning multinationals—her mission is to help brands build, express, and maximise their presence on digital screens.

Having powered through the hustle and bustle of both Melbourne and Dubai, Sherwin Kukreja has honed a multitude of skills since graduating from RMIT as a sound engineer. After realizing that his passion lies in the intriguing world of advertising, he now finds fulfillment from social media strategy, brand building, and almost every adjacent sub-field. Sherwin truly believes that one should always set their dreams free—unless said dream involves a tiger.

Since 2009, Nandan has worked across multiple roles and markets to help brands grow in the realm of digital media. He values precision, efficiency and measurability in digital campaigns and has a passion to foster meaningful business outcomes through the use of data. Nandan is also a devout Jiu Jitsu practitioner and he believes in constant self-development and well-being.

An award-winning public relations professional, Seph believes that excellent, insight-driven storytelling can stimulate, engage, and inspire. He likes to get ahead of the curve, whether on his bike, on a marine conservation dive, or in fresh ideas and applications that lead to business success.

Ibi brings over 3 decades of experience to the group. She's a passionate and driven industry veteran with years of knowledge and experience across a wide range of sectors.  Her experience across Asia is a huge value add to the leadership team, and her category knowledge in healthcare along with her skillset of integrated brand marketing, adds another centre of excellence to the Bonsey Jaden group. Ibi is excited to be leading a strong growth market, with a dynamic and vibrant Bonsey Jaden team in Vietnam.

Marvin thrives on the principle that any series of dots can be connected if you’re daring enough. A true hybrid both culturally and professionally, he brings the best of every world he’s touched to the table, innovating the consumer journey while driving business objectives. Over his 15 years in the industry, he has won multiple Google Premier Partnership and MMA Smarties awards for campaigns across Southeast Asia.

Zan is passionate about people. She shines in her department with her knack for strategic collaboration and strong partnerships that lead to successful outcomes. At Bonsey Jaden, she creates innovative HR strategies and approaches that optimize employee experience and development, as well as workforce engagement.

Christopher is all about producing great work, not safe work. He aims to inspire, disrupt, engage with every new possibility, and bridge commercial realities with the conceptual aspects of storytelling—all this while helping clients meet their business KPIs.

With a list of accounts that showcase both performance and range, he brings more than a decade of business and brand building experience to Bonsey Jaden.

May possesses the rare combination of expertise in strategic planning, client management and branding. She has been helping FMCG clients achieve rapid brand growth for 8 years. May is now focused on creating impact through design thinking and transformation mindsets. She is also a certified facilitator with LEGO® SERIOUS PLAY® Method that help unlock insights and new knowledge through the concept of “Play”.

A great believer that curiosity drives creativity, Daniel has had a diverse and colourful career to date having held various local and regional leadership roles on both ends of the agency-client spectrum, ranging from top international agencies to one of the most exciting unicorn companies in Southeast Asia. An award-winning creative and a writer at heart, Daniel is also known in the industry, amongst his peers and clients, for being a strategic thinker. When not whipping out ideas at work, he can be found whipping up a storm in the kitchen.

Mag’s has worked on almost every category of brands under the sun during his time as a senior art creative in Ogilvy and McCann. Prior to joining Bonsey Jaden, he spent 4 years at Grab as one of their regional creative heads leading the S.E.A team. He strongly believes in the magic of teamwork, and in how the best ideas always come from a good insight. Despite his many years of experience in advertising, he doesn’t claim to have seen it all and continues to have a curious mind. He has won his fair share of awards but his greatest trophy is his daughter.

With over 12 years of experience in agencies and on the client side, Phyllis (or Mamachow as she's affectionally known by her 'work kids') brings order and efficiency to the teams under her care. She believes in the power of collaboration and navigates deadlines, multi-department demands and tea-time snacks across several timezones. If you were to scan her brain, it would look like a mega excel sheet.