Syncing shopper’s music data and their moods to create a unique F&B experience.

In partnership with Spotify, we developed “The Mood Menu” feature within the mall’s app. It integrates one’s personal music data patterns and suggests restaurant recommendations and promos that fit their musical mood on Spotify. This not only created digital excitement, but also pushed for a unique F&B experience in their newly renovated mall.

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Media & Data Strategy Technology